Problem:
Tram stations in Sarajevo lack visual consistency and a recognizable identity that would help tourists visiting the city for the first time. The challenge was to create a series of posters that would give each station its own visual signature while functioning as a coherent poster series.
Solution:
I developed a series of illustrative posters that interpret the identity of each location through symbolism, composition, and typography. Each poster was tailored to the context of its station while remaining part of a unified design system that ensures visual consistency.
Result:
The project demonstrates an ability to think about public space as a communication medium and shows how design can contribute to a city's visual identity.
